Moving companies need more customers. Usually, people looking for movers to help them relocate put little thought into this detail. They may go with a mover whom an acquaintance, coworker, or family member previously used or they might enact an online search and make their way down the list. And even after they choose your company, it’s often a one-and-done. So, it’s important to differentiate your company from all others, rank high on organic search results, and rely heavily on referrals.
What you don’t want to rely on are lead aggregators like HomeAdvisor and Thumbtack that send prospects to multiple moving companies. These services can be pricey and find you lost in an impersonal system where prospects price shop your competition for the cheapest rate. It’s most beneficial for you to own and control your own marketing. This way you can fashion your marketing strategy to fit your needs and personalize your message to the customer you hope to target.
Here are 7 ways you can improve your marketing to generate new leads for your moving company, without relying on lead aggregators:
Content is huge, but it isn’t everything when attracting customers. It doesn’t matter much what you have to say if no one lingers long enough to read it, or if people fail to find you.
Your website needs to be solid and your message needs to be clear and consistent. Some things you’ll need to consider if you’re desiring a high converting website and landing pages include:
Google My Business (GMB) provides a way for prospects to find you via a Business Profile or Google business listing. Your GMB can drive local business search results not only from a traditional Google search but also on maps and voice searches using Google Assistant. Optimizing your GMB helps you show up more readily in the “map pack”, the local search results at the top of Google.
It’s important to know that creating your GMB alone is not enough to make it a reliable lead generation tool. To gain control over your GMB, you need to create a separate GMB account for your profile. This account allows you to claim ownership of your profile, engage with potential and existing customers, and access additional features to use your GMB for search engine optimization (SEO) or to increase your visibility on Google.
Simply driving traffic to your site isn’t beneficial if it’s not the right kind of traffic. Search engine optimization (SEO) helps you get noticed organically (unpaid) by your target audience and ideal customers. You’ll need a customer profile to determine your prime leads and pointed content to lure them in and keep them there.
Creating SEO-smart landing pages for your website goes beyond just using the right words, though. SEO is a science that combines the right content with technical optimizations. For the best results you need to include:
Since marketing is just a way to give your prospects evidence of the fact that the purchasing decision they’re about to make is a good one, having other customers confirm that belief is a plus for you. Of course, you’re going to sell yourself, but getting someone else to do it holds more weight. Customer reviews and testimonials benefit your company by building trust and credibility with your audience. High-praising testimonials show that not only are you solving your customers’ problems but you’re doing it well.
Studies show that using customer reviews to your advantage as part of your regular marketing strategy can help you generate nearly 62% more revenue. Over 90 percent of people admit to browsing customer reviews and testimonials when considering a purchase, meaning the majority of people out there are putting a good amount of faith into what your customers have to say about you. Another 88% said they fully rely on these reviews as truth and over 70% said a positive review provided them with a sense of trust for the business.
Reviews on your Google My Business profile are also a significant factor in how high your listing ranks on Google.
Local search engine optimization (SEO) is a big deal for small businesses because it helps you rank side-by-side with recognized national chains increasing your clout and exposure. Citations refer to name, address, and phone number (NAP) data that when generated and managed correctly can help to achieve desired rankings.
To use directories and citations to your advantage, you need to first make sure your information circulating on Google is accurate and consistent. To do this, you’ll need to create your Google My Business (GMB) page mentioned above. It’s helpful to include a business description with keywords for what you’re hoping to rank for. You can also Google your business name in quotations to see what the search results yield for that exact term. Every citation and directly listing should have the same name, address, and phone number for your business to achieve optimal results.
Content helps build a fanbase that will convert to customers and after a positive experience, be raving fans for your business. Your content should make prospects aware of what you’re selling and why they should choose you over all the rest by establishing your credibility and authority in your industry. It’s also a great way to target your ideal customer and help move them through the marketing funnel by confirming the value you have to offer and the trust they should have in your brand.
Good content needs to be well-researched, valuable, shareable, and able to stir your prospects to action. It can come in many different forms, including:
Paid advertising is a fast and effective way to drive traffic to your site. Paid advertising channels, such as Google Ads and Facebook Ads, can be tweaked to tailor and optimize who you want to target and convert. When coupled with search engine optimization (SEO) to drive organic (unpaid) traffic, paid ads can boost your exposure and produce immediate results in addition to the long-term payoff obtained from strategic content marketing.
Google Ads places your bid advertisement briefly in search engine results and on non-search websites, mobile apps, and videos. Advertisers generally pay-per-click, meaning when users click on the ads, a fee is paid for the browsing diversion that directed a potential customer to their website.
That’s where we come in. Moving Leads Only offers an all-in-one marketing service that takes care of all of these things for you for one flat monthly rate, so you can focus on operating your moving company. We only work with moving companies, so we know how to generate leads to your business quickly and cost-efficiently. And you own everything so you’re no longer at the mercy of HomeAdvisor and Thumbtack.
Take back control of your moving company’s marketing and contact us today to learn how we can fill your calendar with moving jobs.
If you’re ready to speak about how Moving Leads Only can fill your moving schedule with new jobs, let’s talk!